The All of Us Communications and Marketing Partners funding opportunity seeks applicants who are capable of developing strategies and tactics to raise awareness of the program, drive enrollment of participants, communicate to existing participants to keep them as active partners, and engage the research community to use the data being gathered. The program’s communications and marketing partner(s) must be adaptable to changing priorities and plans, able to work collaboratively with a large consortium of stakeholders, and innovative in developing ways to reach potential participants and retain current participants. The awardee(s) will be responsible for developing communications, public relations, and marketing strategies to support the national program; developing integrated campaign strategies within regions or demographic segments; providing consortium-wide communications support; and evaluating the effectiveness and impact of messages and communications activities.
Applications are due on March 29, 2019, by 5:00 p.m., local time. Learn more via a webinar taking place on February 26, 2019, 1 p.m. – 2 p.m. EST. RSVP to PMICPFOAInquiries@mail.nih.gov.